Best Practice Cases in Branding Essay

Kevin Lane Keller ( born 23 June 1956 ) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most noteworthy for holding authored Strategic Brand Management ( Prentice Hall. 1998. 2002 & A ; 2008 ) . a widely-used text on trade name direction. The book is focused on the “how to” and “why” of trade name direction. this scheme usher provides specific tactical guidelines for planning. edifice. measurement. and pull offing trade name equity. He has published his research in the Journal of Marketing. Journal of Marketing Research. and Journal of Consumer Research.

In add-on. Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler’s market-leading text Marketing Management. Keller was once on the module at the Stanford Graduate School of Business. the University of California. Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumna of Cornell University. Carnegie-Mellon University and Duke University. In the private sector. Keller frequently acts as a adviser on stigmatization. speaks at industry conferences. and helps to pull off the stone band The Church. Keller presently resides in Etna. New Hampshire.

Books by Kevin Lane Keller ( chronological order )

Kotler. Philip/Keller. Kevin Lane: Selling Management. 13th edition. Upper Saddle River. New jersey: Prentice-Hall 2009. Keller. Kevin Lane: Strategic Brand Management. 3rd edition. Upper Saddle River. New jersey: Prentice-Hall 2008. Keller. Kevin Lane: Best Practice Cases in Branding. 3rd erectile dysfunction. . Upper Saddle River. New jersey: Prentice-Hall 2008.